Through the Looking Glass Children's Book Reviews

The history of The Creative Company begins in 1932, alongside the Minnesota River. Founded in Mankato, Minnesota, by a visionary named George Peterson, the company was named The Creative Educational Society, and we started humbly enough. As a fledgling company, we produced maps and diagrams for teachers and students, offered chalk game sets called Pla-Boards, and issued a set of rubber stamps called the Creative Pictured Printer.

From there, we branched into textbooks and were soon publishing on topics that ranged from science to sports. In the 1960s, George Peterson Jr. joined his father, and the newly named Creative Education, Inc., began a transformation that made it a leading children’s publisher. We broadened our offerings and reputation, creating magnificently illustrated school and library books and publishing them in dozens of languages.

Today, we have almost 3,500 books to our credit and are led by third-generation owner and publisher Tom Peterson. We are now The Creative Company, expanded to include three distinct imprints. Creative Education connects the company to its nonfiction roots with the annual publication of more than 110 titles for schools and libraries. Creative Editions, founded in 1992, publishes picture books globally hailed for their innovation. And Creative Paperbacks, encompassing both fiction and nonfiction, has been creating high-quality paperbacks since 2000.

Much has changed about our company since 1932. But much remains the same. We are still in Mankato next to the Minnesota River. The images of our original rubber stamps still adorn our envelopes. We still publish books recognized the world over for their beauty and enduring educational value. And we remain as dedicated as our founder, George Peterson Sr., to producing materials that both teach and inspire.

– Tom Peterson, Publisher, The Creative Company